A creative leader in Design and UX with over 16 years experience designing and delivering engaging user experiences across all platforms.
Experienced team manager who is comfortable working with project management to deliver schedules, estimates and design strategy for clients. Experienced also in collaborating with accounting teams, information architects, designers/art directors and developers.
Previous clients include: Neutrogena, Conde Nast, The Smithsonian Institute and Bookish.com. The position at Bookish was as Art Director/Senior UX Designer which included driving design using data from google analytics, A/B and user testing. The role included planning and redesigning websites to be responsive to growing features, a growing user base and technology.
Apply research and data insights to optimize for the most logical path of usability. Utilize these findings to develop meaningful and engaging interfaces for target platforms.
Set guidelines and consistency standards for a company's visual representation. Deliver clear branding reflective of the company’s core principles, reputation and offerings.
From print to presentation and web to mobile: all design work is approached with the same thoughtful and investigative research to uncover the optimal solution for each application.
Help clients breakdown and decipher data about user interactions, then apply these insights to improve user engagement.
Clinicom brochure designed for tradeshows and conventions.
[Photoshop; InDesign]
This is a design for Show-Score's public landing page for users coming to the site from external ad sources.
[Sketch; Photoshop; Responsive Design]
A mega team effort to translate the McKinsey Academy experience into a mobile app. This was made especially more complex when taking into consideration the various languages worldwide and translations for right to left readers/users.
[Photoshop; Mobile App Design]
Check out the case study that outlines how I redesigned the ux/ui for lessons that included chats, drag-and-drop, and swipeability features for a seamless responsive experience.
View ProjectCheck out the case study that outlines how I updated the ux/ui for international users.
View Project
Logo design for a start-up targeting user's desires to give back to non-profit and charity organizations for doing day-to-day social media activities.
[Illustrator; Photoshop; Logo Design]
Using newly created brand styles and guides to create colorful yet minimal business cards.
[Photoshop; Illustrator; InDesign]
Updated the UX/UI of Pollen's user dashboard - which uses machine learning technology to analyze online buying patterns.
[Sketch; Photoshop; Responsive Design]
A complex user experience and user interface design project geared at helping the visually and hearing impaired enjoy theater shows right from their phone in real-time. This project was a great opportunity to revisit and learn more about usability standards (including color blindness).
View Project
Creative Director in charge of the UX and UI for the partnership between Show-Score, the TONY awards, and Audience Rewards. The objective was to create a contest for all Show-Score members (new and existing). The goal was to have members guess who the winners of the evening would be and the contestant with the most correct answers would be rewarded 100k points Audience Rewards.
[Photoshop; Responsive Design]
[Photoshop; Illustrator; Branding Design]
Lead Designer of the UX and UI for a newly developed book recommendation service targeting book-lovers.
[Photoshop; Responsive Design]
Lead designer of the branding for an independent writer's competition that was in partnership with The Reading Room.
[Photoshop; Illustrator; Logo Design]
Created the branding and styling of the newly created GoSmithsonian.com. Geared towards people interested in visiting the Smithsonian Museums in Washington, D.C.
[Photoshop; Illustrator; Branding Design]
After designing the logo to the company's fanfare, I was asked to redesign the visitor's guide handout available throughout the Mall and Smithsonian museums in Washington, D.C.
[Photoshop; InDesign]
Contracted by CGP to work on the redesign of the Lemelson Museum's website
[Photoshop; Illustrator; Responsive Design]
Logo Design for a green energy and sustainable start-up
[Illustrator; Branding Design]
UX/UI lead for various apps for Movecoach. Starting with their independent app then created a template for various partnership apps for movement challenges or marathons. Partnerships included Salesforce, Dreamforce, LinkedIn, Willis Towers Watson, Visa, etc.
[Photoshop; Illustrator; Mobile App Design]
Created a logo for Movecoach that would feel related to their parent company Runcoach.
[Photoshop; Illustrator; Logo Design]
Lead designer of the Men's Neutrogena site. Which included informational content as well as an ecommerce platform.
[Photoshop; Illustrator; Web Design]
Lead user experience planning and user interface design for startup Roadi. A mobile app with the sole purpose of helping people find parking in any given city based on their criteria (garage, street, free, or metered)
[Photoshop; Illustrator; Mobile App Design]
Logo created for a technology startup focused on machine learning.
[Photoshop; Illustrator; Logo Design]
Logo created for a food truck serving creative iterations on the hotdog classics.
[Photoshop; Illustrator; Logo Design]
Designed a creative landing page for new users coming from social media sites and ad campaigns.
[Photoshop; Illustrator; Mobile App Design]
Designed article pages to be fluid between traditional articles and listicles.
[Photoshop; Illustrator; Mobile App Design]
Redesigned Clinicom's website to be responsive, clean and minimal while maintaining their message and uniqueness.
[Sketch; Photoshop; Responsive Design]
Designed website for a non-profit aimed at bringing awareness and resources for cancer patients within the LGBT community.
[Photoshop; Web Design]
While contracting for Happify, I updated numerous features throughout their site. Including, but not limited to creating a design for their articles.
[Photoshop; Web Design]
[Photoshop; InDesign]
[Photoshop; Illustrator; InDesign]
Animation of logo and icons was created for use on opening and closing video segments, social media and other promotional material. Click here to play animation
[After Effects; Animation Design]
Animation of Image Engineering logo and sports equipment was created for use on opening and closing video segments, social media and other promotional material. Click here to play animation
[After Effects; Animation Design]